Coldplay's fourth studio album 'Viva La Vida or Death And All His Friends' is out today (June 12).
This Thursday release of the Brian Eno-produced record, the follow-up to the band's 2005 multi-platinum selling album 'X & Y', echoes Oasis, who also went for a midweek release for their third album 'Be Here Now'.
Released in August 1997, the Oasis album, much like Coldplay's current record, was highly anticipated by both music fans and critics.
Similar to 'Viva La Vida or Death And All His Friends', the Oasis record had a considerable pre-release build-up, which saw the band selling 420,000 copies on the first day.
Coldplay's new album has broken the iTunes pre-sale record - with pre-sales earlier this week outnumbering the rest of the Top 40 combined.
Have you bought the new Coldplay album? Or are you heading out to the shops today? If so NME.COM want your reviews.
Send them into news@nme.com with Coldplay in the subject line, and we'll put up the best ones.
